NEA members find some of the best deals and earn cash back with our online shopping program. See what you can save money on today, from Rothy’s shoes to electronics at Best Buy—and everything in between!

by NEA Member Benefits

There’s a good reason NEA Discount Marketplace is so popular: The online shopping program helps NEA members save tons of money and earn cash back! Many members especially enjoy using the dining deals offered by, where you can find some of the best online deals at great local restaurants.

But did you know that when you shop online, you can buy a wide variety of products through the thousands of retailers that participate in NEA Discount Marketplace, which is powered by Rakuten? You can find great discounts and earn cash back, which you receive quarterly either via check or your PayPal account.

Plus, we regularly negotiate special educator deals just for NEA members. You can quickly locate those at the top of the NEA Discount Marketplace web page.

Resolve to shop smarter by putting the NEA Discount Marketplace at the top of your shopping list. You’ll be surprised by what you can buy and how much money you’ll save.

It’s easy to find what you’re looking for when you use the category filters on the left side of the NEA Discount Marketplace web page. You also can type the name of a store you like into the search bar to see if it participates in our shopping marketplace. Make sure you select “All Stores” so you can see every retailer available.

To get you started, we’ve compiled a list of 10 popular types of products you can get discounts on while shopping online through the NEA Discount Marketplace:

1. Workout gear

Fitting fitness into your daily routine can be a challenge for busy educators. But if you’re on a mission to get more fit or lose weight, make that goal fun and affordable by purchasing workout gear through the NEA Discount Marketplace. Inspire yourself with vibrant clothing, comfy sneakers, exercise DVDs, online class subscriptions, resistance bands, heart-rate monitors, yoga mats and more.

Search the “Health & Beauty,” “Clothing” and “Sports & Outdoors” filters to find deals and cash-back offers from NEA Discount Marketplace retailers such as  Cabela’sColumbia Sportswear, Danskin, Gaiam, Kohl’s, Nike, Openfit, Patagonia, Puma and Reebok.

2. Shoes

Working in a school usually means you’re on your feet most of the day, so you need comfortable shoes that’ll keep you on your toes. Through NEA Discount Marketplace retailers, you can buy sneakers as well as fashionable comfort shoes. For special occasions, find discounts on a new pair of elegant heels or patent leather flats.

Search the “Shoes & Handbags” filter to look for deals and cash-back offers from NEA Discount Marketplace retailers such as AerosolesAsicsDr. Scholl’sEasy SpiritEccoFoot LockerKedsLife StrideMerrellNew BalanceNine WestPumaReebokRothy’sShoemall.comShoes.comSteve MaddenTaosTevaVansVionic and

3. Cosmetics and toiletries

Looking good doesn’t have to cost a bundle. From makeup and perfume to hair and skincare products, you really can clean up nicely via the NEA Discount Marketplace.

For the basics you need for yourself and your family, or if you’re a fan of specialty grooming products, there are a lot of options. Search the “Health & Beauty” filter to browse for deals and cash-back offers from NEA Discount Marketplace retailers such as AvedaBare MineralsBirchboxBobbi Brown, Bumble and Bumble, Clinique, CVS Pharmacy, Dermstore, Harry’s, Lancome, Olay, RiteAid, Sally Beauty Supply, Sephora, Ulta Beauty, and Walgreens.

4. Home furnishings

Decorating a home takes time and money, in addition to a keen sense of style. The NEA Discount Marketplace  has partnered with many retailers that can help make your house a home, with products from lighting and rugs to mattresses and dining sets.

Search the “Home Décor & Furniture” filter to look for deals and cash-back offers from NEA Discount Marketplace retailers such as ABC Carpet & HomeAnthropologieAshley HomeStoreBed Bath & BeyondCasperHSNLamps and Plow & Hearth.

5. Toys

Stock up on birthday gifts for your children, their friends and your nieces and nephews via NEA Discount Marketplace retailers such as BuyBuy BABY, Crayola, Fat Brain Toys, GameStop, HearthSong, LEGO and Check the “Toys & Games” filter for deals and cash-back offers.

6. Specialty foods

Did you know you can get a steak dinner online? Well, you have to cook it yourself, but you can buy steaks directly from Omaha Steaks while saving with the NEA Discount Marketplace. Seafood fans can fish for discounts from Get Maine Lobster. If you’re looking to make your everyday meal planning easier, give meal-kit subscription services such as Hello FreshBlue Apron, Bistro MD or Purple Carrot a try.

For a variety of specialty foods, including soup mixes, trail mixes, jams, sauces and so much more, find out what’s on the shelves at The Fruit CompanyHarry & David, Hickory Farms and

Coffee lovers can buy all types of coffee beans and more from Peet’s CoffeeIlly and Keurig, while tea drinkers can steep in savings from DavidsTea. Wine aficionados can select their favorite bottles and try new ones from and Wine Insiders (delivery exclusions may apply).

Satisfying your sweet tooth is easy when you can get sweet deals on chocolate. Peruse the delectable treats at online retailers such as Ethel M ChocolatesGodivaGhirardelliLindt and more.

For the full buffet of food options, including certificates and grocery delivery services, check the “Food & Restaurants” filter on the NEA Discount Marketplace web page.

7. Pet supplies

You may already have pet insurance through NEA Member Benefits to help you out when Rover is under the weather. But for everyday pet expenses such as food, toys and accessories, you can save money when you buy through the NEA Discount Marketplace. Check the “Pet Supplies” filter for deals and cash-back offers from retailers such as BarkBoxChewyEntirelyPetsPetco and PetSmart.

8. Eyewear

We’re focused on finding great eyewear discounts for you and your family. Whether you need glasses, contacts or sunglasses, you’ll spy good-looking deals through NEA Discount Marketplace retailers such as 1-800 contactsCVS, EyeBuyDirect.comGlassesUSAGlasses Shop.comLensCraftersSunglass Hut and Warby Parker. Search under the “Health & Beauty” and “Accessories” filters to see what’s available.

9. Car accessories

Get what you need to ride in style, from car cleaning products and floor mats to specialty rims and sound systems. Search “Auto & Tires” in the  NEA Discount Marketplace to check for deals and cash-back offers from retailers such as Advance Auto PartsAutoZoneCrutchfieldDiscount Tire DirectGoodYear and Sirius XM.

10. Electronics

Every kind of electronic device you can imagine is available through the NEA Discount Marketplace. If you’re in the market for a new laptop, tablet, cell phone, flat screen TV, or video game console, you’ll have no trouble finding it at retailers such as AdoramaAppleBest Buy, Canon, Dell, GoPro, HP, Lenovo, Microsoft, Samsung and many more. Check the “Electronics” filter for all your options.

Find out more about how the NEA Discount Marketplace works and also how you can connect a pre-existing Rakuten account so you’ll have access to all of the monthly, exclusive NEA discounts available to NEA members only.

Note: All retailers listed above were participants in the NEA Discount Marketplace as of September 2021.