NEA Member Benefits (NEA MB) is committed to Making Members’ Lives Better. To that end, NEA MB is excited to announce that it launched a new website on November 1, 2018. This new website shifts the website experience from descriptions of products and services to a member-centric, emotionally driven expression of the “value and benefits” for NEA members. Over the last 18 months, NEA MB has worked very hard to re-imagine the website experience and create one that achieves members’ needs while making it more effective and enjoyable.
A few highlights of the new website strategy include:
- Personalization: Personalized, dynamically structured experiences
- Language & Tone: More conversational; less technical
- Navigation Organization: Needs-based rather than product-based
- Device Design: Fully responsive to the size of the device
Check out the new website at www.neamb.com